How to Align Change Strategy With Organizational Personality
Countless change agents and other organizational interventionists fail to achieve desired results because they ignore or are unaware of the need to closely align change strategy with organizational personality. Durk I. Jager, former CEO of Procter & Gamble Co., was clear about his goals when he took office in 1999: shore up overseas operation and grow top brands. These measures would remedy sagging sales and redeem P&G’s image as the leading global marketer of consumer products. However, Jager’s strategy for achieving these goals w