8 Weird and Wacky Ways To Generate Chiropractic Referral Buzz Why the heck would a chiropractic patient refer their family and friends to YOUR practice? Seriously? What about your practice is WORTHY of a referral? I don’t ask the question like that to be a jerk. I ask because it’s a question that needs to be answered if you’re ever going to truly experience big-time referral giving and massive viral word-of-mouth. From my perspective, most chiropractors have it all wrong when it comes to WHY people refer. Sure, great chiropractic care and a caring doctor is essential. But, it’s not reall